One day in the class, my teacher asked why the cost of marketing is very high nowadays than in the 1800s or at the start of industrialization. There were many answers like because of globalization, which is partly true but I don't think it was enough. Some said that it is because of television that pave us to advertise and make people know about it. How about billboards that are uprising more and more. We are using every channels to reach to the consumers. To portray this picture, I have three facts,
(1) The Pace of Invention
When we are producing a product, the other firms are creating and inventing news. We have to flee away from the huge wave of invention than selling out slowly and drowned. We have to run at a high speed. So, the simple way is to attract people to buy our products quickly. Advertising and commercialization is very costly but we have to make people know about our goods very fast in every possible way.
(2) The Hesitation of Consumers
The lifestyles of people in the first phase of industrialization is different but the phenomena is that everyone wants to buy the products because it is new and they have not have it before. They want to change their lifestyles. Demand was a high force for the industrialization. Today, everyone who can buy already have their needs. Rich people are already surfeited with new. It is more difficult to sell them than ever to substitute our new goods with something they already have. For the poor people, most of them can't buy but with a strong persuasion.
(3) The Globalization of Marketing
In the old days, we exported our goods but we have a strong domestic demand too. Nowadays, we have to rely on the international market more. Demand is more segmented. We have to chase after the demand wherever it goes. It is the globalization that helps our market to enlarge into a single one. So, we have a global competition and our marketing strategy also competing with so many firms and products. We are spending more money on advertising because we want our products to be renowned globally.
(1) The Pace of Invention
When we are producing a product, the other firms are creating and inventing news. We have to flee away from the huge wave of invention than selling out slowly and drowned. We have to run at a high speed. So, the simple way is to attract people to buy our products quickly. Advertising and commercialization is very costly but we have to make people know about our goods very fast in every possible way.
(2) The Hesitation of Consumers
The lifestyles of people in the first phase of industrialization is different but the phenomena is that everyone wants to buy the products because it is new and they have not have it before. They want to change their lifestyles. Demand was a high force for the industrialization. Today, everyone who can buy already have their needs. Rich people are already surfeited with new. It is more difficult to sell them than ever to substitute our new goods with something they already have. For the poor people, most of them can't buy but with a strong persuasion.
(3) The Globalization of Marketing
In the old days, we exported our goods but we have a strong domestic demand too. Nowadays, we have to rely on the international market more. Demand is more segmented. We have to chase after the demand wherever it goes. It is the globalization that helps our market to enlarge into a single one. So, we have a global competition and our marketing strategy also competing with so many firms and products. We are spending more money on advertising because we want our products to be renowned globally.
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